EU Tech Chiefs Believe TikTok Is Breaking ad Transparency Rules

EU tech chiefs believe TikTok is breaking ad transparency rules

EU regulators find that TikTok may have violated ad transparency rules set by the Digital Services Act.

Brussels Suspects TikTok of Violating EU Regulations on Advertising Transparency

European regulators have raised concerns that TikTok may not be complying with EU transparency requirements for advertising. The European Commission is investigating whether the social media platform properly informs users about paid content, amid growing scrutiny of digital advertising practices.

1. Investigation warns of covert political online manipulation (netzpolitik.org, Tomas Rudl) At netzpolitik.org, Tomas Rudl warns of the growing danger of political manipulation by paid influencers on social media. A study by the non-governmental organization (NGO) Civil Liberties Union for Europe shows how easily platforms like TikTok can be used for covert campaigns. The NGO is therefore calling for stricter transparency rules, better oversigh…

Commission preliminarily finds TikTok in breach of the Digital Services Act

The Commission has recently communicated to TikTok its preliminary assessment that the company is not in compliance with the obligations outlined in the Digital Services Act (DSA), specifically regarding the publication of an advertising repository. This repository is vital for researchers and civil society to identify misleading advertisements, hybrid threat campaigns, coordinated information operations, and deceptive ads, especially in electio…

The European Commission (EC) informed TikTok this Thursday that it does not comply with the obligation set out in the Digital Services Act (DSA) to publish an ad repository, according to its preliminary conclusions, that opens the door to a fine if confirmed and the Chinese company does not adequately challenge them. "In our preliminary opinion, TikTok does not comply with the Advertising Services Act (DSA) in key areas of its ad repository, whi…