Suit claiming Burger King showed misleading photos of burgers can go forward, judge rules
- U.S. District Judge Roy Altman ruled on May 5, 2025, in Miami that a proposed class action lawsuit against Burger King can proceed.
- The lawsuit, filed in 2022 by 19 customers from 13 states, alleges Burger King overstated the size of menu items in-store and online advertisements.
- Plaintiffs claim the Whopper appears about 35% larger in ads, contains more than double the meat, and features ingredients that overflow the buns beyond actual product size.
- Judge Altman found the allegations exceed simple puffery, noting some reasonable consumers could be misled, while Burger King admitted its photos styled sandwiches more attractively than restaurant workers do.
- This ruling requires Burger King to defend these claims in federal court, suggesting potential implications for advertising practices in fast food marketing.
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65 Articles
FACT OR FICTION: Is Burger King going to defend Whopper ads in federal court?
A story you may have heard claims Burger King will have to go to federal court to defend its Whopper ads.It's true.Nineteen people are suing Burger King, claiming its ads show Whoppers about 35% larger and with more than double the meat of the actual burger.The suit was originally filed in 2022 and this week, a judge ruled the case will move forward.The plaintiffs are asking for the money Burger King earned from the alleged false advertising and…
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