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BUSINESS INSIGHTS: What Millennials want - Homebuying edition

Summary by The South African
We’ve spoken at length about homebuying trends among South Africa’s newest homebuyers, Gen Z, but less attention has been paid to one of the most influential forces in today’s property market: millennials. The Rising Influence of Millennial Homebuyers Born between 1981 and 1996, this more established cohort accounts for roughly 30% to 42% of the market, according to Lightstone. Most millennial buyers are investing in urban areas, where access to…

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The South African broke the news in Johannesburg, South Africa on Friday, May 16, 2025.
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