Byron Allen Reaches Settlement With McDonald’s In Lawsuit Claiming Racial Bias In Advertising

Byron Allen Reaches Settlement With McDonald’s In Lawsuit Claiming Racial Bias In Advertising

Byron Allen’s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a lawsuit over the fast food giant’s alleged lack of support for Black-owned media companies. McDonald’s defeated the complaint in 2024 in the U.S. District Court for the Central District of California, but Allen appealed. The parties announced the settlement Friday, though no financial details were disclosed. Under the settlement, McDonald…

Byron Allen Reaches Settlement in $10 Billion Lawsuit Against McDonald’s Over TV Advertising

Allen Media Group chief Byron Allen has reached a settlement in the $10 billion lawsuit that he filed in 2021 alleging the fast food giant discriminated against Black-owned media companies in its TV advertising expenditures. Terms of the settlement were not disclosed. The deal averts a trial that had been scheduled to begin in federal court in Los Angeles next month. The sides announced the agreement in a joint statement issued late Friday. …