California sweetens tourism deals, urging Canadians to visit
- Visit California launched a campaign on May 11, 2025, urging Canadians to visit the state amid falling tourism numbers.
- The campaign responds to a forecasted 9.2% drop in international visitors in 2024 and declines in Canadian travel due to tariffs and trade tensions.
- The effort includes a cinematic tribute and a partnership with Expedia, offering Canadians up to 25% off on more than 1,000 hotels and attractions.
- Caroline Beteta, CEO of Visit California, emphasized the significant role Canadians play in enriching the state's cultural landscape, economic vitality, and travel sector.
- This campaign aims to counter reduced cross-border travel and financial caution by showing Canadians they are valued and always welcome in California.
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California distances itself from Trump’s tariffs as it looks to win back Canadian tourists. Would you consider visiting?
California wouldn’t be California without Canada — that’s the key message of a new marketing initiative by Visit California, the state’s nonprofit tourism organization.
·Peterborough, Canada
Read Full ArticleCalifornia distances itself from Trump's tariffs as it looks to win back Canadian tourists. Would you consider visiting?
California wouldn’t be California without Canada — that’s the key message of a new marketing initiative by Visit California, the state's nonprofit tourism organization.
·Ottawa, Canada
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Travel campaign launched to attract Canadians to this U.S. state
As trade tensions between the U
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