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California sweetens tourism deals, urging Canadians to visit

  • Visit California launched a campaign on May 11, 2025, urging Canadians to visit the state amid falling tourism numbers.
  • The campaign responds to a forecasted 9.2% drop in international visitors in 2024 and declines in Canadian travel due to tariffs and trade tensions.
  • The effort includes a cinematic tribute and a partnership with Expedia, offering Canadians up to 25% off on more than 1,000 hotels and attractions.
  • Caroline Beteta, CEO of Visit California, emphasized the significant role Canadians play in enriching the state's cultural landscape, economic vitality, and travel sector.
  • This campaign aims to counter reduced cross-border travel and financial caution by showing Canadians they are valued and always welcome in California.
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The Peterborough ExaminerThe Peterborough Examiner
+8 Reposted by 8 other sources
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California distances itself from Trump’s tariffs as it looks to win back Canadian tourists. Would you consider visiting?

California wouldn’t be California without Canada — that’s the key message of a new marketing initiative by Visit California, the state’s nonprofit tourism organization.

·Peterborough, Canada
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canadanewsvideo.comcanadanewsvideo.com

Travel campaign launched to attract Canadians to this U.S. state

As trade tensions between the U

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Lookout Local Santa Cruz broke the news in on Wednesday, May 7, 2025.
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