US EditionCase Study: This AI Rocks! How KFMW Used AudioAI to Amplify Brand Attitude and Drive Revenue
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Case Study: This AI Rocks! How KFMW Used AudioAI to Amplify Brand Attitude and Drive Revenue
THE CHALLENGE: Preserving Attitude While Embracing Innovation For KFMW Rock 108, staying on the cutting edge while maintaining authentic connections with their Eastern Iowa audience is essential to their brand. As Program Director, Russ Mottla, puts it, “I have always believed radio must jump on new technology and AI is absolutely the future, whether people like it or not.” The challenge: How could a heritage rock station introduce AI on-air wi…
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