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Coca-Cola Agrees to Amend ‘100% Recycled’ Bottle Claims After EU Greenwashing Complaint - Packaging MEA
Coca-Cola has agreed to revise its packaging claims after the European Commission concluded that some of the company’s recycling statements could mislead consumers. The move follows a formal complaint filed in November 2023 by BEUC (The European Consumer Organisation), with the support of environmental groups ClientEarth and ECOS. Phrases such as “I am
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