US EditionMajor Coca-Cola partner makes bold tech shift that could change beverage production forever: 'We are honored'
- Following a 2023 formal grievance submitted to the European Commission regarding misleading environmental claims, Coca-Cola will update its packaging and labeling standards throughout the European Union.
- The complaint by BEUC and supporting organizations challenged misleading recycling claims, prompting Coca-Cola to clarify its product labels and marketing.
- Coca-Cola agreed to replace generalized claims about its bottles being made entirely from recycled plastic with more precise statements specifying that only certain parts—such as the main container, excluding caps and labels—are made from 100% recycled materials.
- Agustín Reyna of BEUC expressed approval that Coca-Cola has responded to consumer concerns by agreeing to specify that its "100%" recycling claim pertains only to certain components of the bottle.
- This revision sets a baseline for regulatory enforcement and sends a strong message that misleading environmental claims have legal consequences, though stronger actions remain needed.
12 Articles
12 Articles
Major Coca-Cola partner makes bold tech shift that could change beverage production forever: 'We are honored'
A Coca-Cola bottler in a demanding market will optimize its supply chain with AI-powered tech, which could ensure better product availability for consumers and lower business costs. As Supply Chain Digital detailed, Coca-Cola Bottlers Japan, Inc., has enlisted the help of o9 Solutions to streamline its day-to-day operations. In order to accomplish this, CCBJI will use o9's Digital Brain platform, whose patented Enterprise Knowledge Graph — pow…
Coca-Cola has made a big announcement – many people will be happy about it
Coca-Cola, the world's largest producer of plastic waste, is changing the green marketing messages on its bottles, under pressure from consumer organizations, which marks a huge breakthrough in the soft drink manufacturer's practices.
World's biggest plastic polluter, Coca-Cola, forced to remove greenwashing packaging claims by EU
Coca-Cola is set to revise its packaging and labelling practices across the European Union after facing a greenwashing complaint filed with the European Commission. The Commission confirmed today that the beverage giant will amend or withdraw certain recycling-related claims that were deemed misleading. This comes after a formal complaint was lodged in 2023 by consumer group BEUC and its network, with backing from other organisations. Notably, C…
Coverage Details
Bias Distribution
- 67% of the sources lean Left
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
