Coca Cola Relaunchs the “Share a Coca Cola” Campaign: What Are the New Developments?

Coca Cola has prepared activities and activations in 36 Latin American countries. Photo: courtesy Coca Cola Expanding the limits of innovative brand experiences and inviting a new generation, Coca Cola brings back its “Share a Coca Cola” campaign, developed by WPP Open X, VML leadership and support from Ogilvy PR, EssenceMediacom and Subvrsive. The original campaign, which replaces the brand logo by custom name, returns to reflect the wishes of …