US EditionCoinbase Considered, Decided Against Michael Saylor’s Bitcoin Buying Strategy
- On May 9, 2025, Brian Armstrong, CEO of Coinbase, shared that the company had debated adopting a Bitcoin treasury strategy similar to Michael Saylor’s but ultimately chose not to pursue it in the US.
- The decision followed concerns about potential risks to cash flow and company stability despite growing corporate Bitcoin adoption and the possible benefits of an 80% Bitcoin allocation.
- Coinbase currently holds approximately 9,480 Bitcoin worth about $988 million and maintains $1.3 billion in digital assets, focusing instead on strategic business development like its $2.9 billion acquisition of derivatives platform Deribit.
- Brian Armstrong revealed that over the past 12 years, there were several occasions when Coinbase seriously considered allocating a large portion—around 80%—of its balance sheet into cryptocurrencies, particularly Bitcoin, but ultimately opted for a more cautious strategy to maintain financial stability.
- Coinbase’s measured approach marks a cautious departure from aggressive Bitcoin accumulation trends and may influence future corporate crypto adoption strategies amid accelerating global crypto integration.
18 Articles
18 Articles
Coinbase Decided Following Strategy's Bitcoin Reserve Playbook ‘Too Risky’: CEO - WorldNL Magazine
Coinbase CEO Brian Armstrong has revealed that the crypto exchange considered putting 80% of its balance sheet into Bitcoin—but decided against it over fears it could "kill the company."During a question-and-answer session with customers, executives were asked whether they missed an opportunity to start amassing BTC sooner, given the company had an eight-year headstart on software firm Strategy.Armstrong argued that Bitcoin's volatility meant an…
Coinbase Rejects 80% Bitcoin Treasury Approach; Holds $1.3B in Crypto as Dell Declines Bitcoin Proposal
Coinbase considered adopting a Bitcoin-heavy treasury strategy similar to that of MicroStrategy, which involved allocating up to 80% of its balance sheet to Bitcoin. According to CEO Brian Armstrong, the company discussed this approach multiple times since 2012 but ultimately decided against it due to concerns about financial risk and potential threats to its operational stability.Armstrong explained that such a strategy could have reduced the c…
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