Mattel plans to raise prices on some toys to offset tariff costs
- Mattel reported first-quarter 2025 revenue of $827 million, beating estimates, but paused its full-year guidance amid tariff-driven cost pressures.
- This pause follows the U.S. Government's maintenance of a 145% tariff on Chinese imports, which disrupted supply chains and raised input costs for toys.
- Mattel plans to offset tariffs by accelerating supply chain diversification, optimizing sourcing, increasing cost savings, and adjusting pricing where necessary.
- Mattel CEO Ynon Kreiz expressed agreement with the Toy Association's efforts to eliminate tariffs on toy imports, emphasizing the company's ability to remain resilient amid economic challenges.
- The tariff environment suggests continued cost challenges for the toy industry, possibly resulting in higher consumer prices and uncertainty through the holiday season.
213 Articles
213 Articles
Toymaker Mattel plans to raise prices due to tariffs
El Segundo, California-based Mattel has announced it will raise toy prices in the U.S. due to increased tariffs on imports from China. The tariffs, imposed by the Trump administration, aim to bring manufacturing back to the United States by taxing goods from other countries. However, Mattel's CEO, Ynon Kreiz, told CNBC that this strategy is impractical for his business. “We need to remember that a significant part of toy creation happens in Amer…
CEO of toy giant Mattel says company will raise prices to deal with tariffs
Responding to questions about his tariffs on imports, President Trump said your children don't need so many toys. If the specific reason why remains a mystery to anyone, Mattel CEO Ynon Kreiz explains: because they're going to raise prises on the toys. — Read the rest The post CEO of toy giant Mattel says company will raise prices to deal with tariffs appeared first on Boing Boing.
Coverage Details
Bias Distribution
- 69% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage