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Companies Find Lumistella Company Licensing Deals Under the Tree

Summary by The Toy Book
The Lumistella Company, the company behind the beloved and magical Santaverse and The Elf on the Shelf, is headed to Licensing Expo next week, and Christmas magic is showing to be true with the partnerships the company will debut. This year marks the company’s 20th anniversary, and it will celebrate by ensuring its branding is spread across many key categories via licensing deals. Deals include collaborations with companies such as Basic Fun!, …
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The Toy Book broke the news in on Thursday, May 15, 2025.
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