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Coupa Acquires Cirtuo, Leader in AI-Powered Category Management

On May 13, 2025, Coupa, headquartered in Foster City, California, announced it acquired Cirtuo, a Croatia-based leader in AI-powered category management.
Coupa made this strategic investment to accelerate its autonomous spend management vision amid mounting pressure on category managers to align procurement with enterprise priorities like sustainability and risk mitigation.
The acquisition combines Cirtuo’s advanced AI-driven category management tools with Coupa’s comprehensive Total Spend Management system to close the gap between strategic procurement planning and day-to-day purchasing decisions.
Coupa’s Chief Product Officer Salvatore Lombardo explained that acquiring Cirtuo enhances their AI-driven capabilities and addresses an important deficiency in Coupa's Strategic Sourcing Suite, enabling customers to effectively influence margins, particularly within direct spend categories.
Through this acquisition, Coupa enhances its Strategic Sourcing Suite by offering an integrated solution that enables more than 5,000 category managers to develop AI-driven, insight-based strategies that closely align with their organizations' business objectives.

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Coupa Acquires Cirtuo, Leader in AI-Powered Category Management

Cirtuo's technology will unlock the full potential of AI-powered category management and sourcing, accelerating Coupa's autonomous spend management vision and roadmap

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