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Meta faces row over plan to use European data for AI

  • Austrian privacy group NOYB, led by Max Schrems, sent Meta a cease-and-desist letter on May 14, 2025, challenging its plan to use Europeans' personal data for AI training starting May 27.
  • NOYB disputes Meta's reliance on the GDPR 'legitimate interest' exemption, citing prior EU court rulings where Meta lost similar arguments on data use for advertising.
  • Meta proposes using data from over 400 million European Instagram and Facebook users, excluding private messages and data from minors under 18, with an opt-out objection option provided.
  • NOYB estimates damages could exceed €200 billion if each user seeks about €500 for non-material harm, urging Meta to require explicit opt-in consent to comply with EU privacy laws.
  • The dispute could trigger injunctions and class actions against Meta, potentially delaying its AI model training and setting precedent for broader EU data privacy enforcement.
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horizont.net broke the news in on Tuesday, May 13, 2025.
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