US EditionDCM Upfronts: Cinema Offers Economic Edge to Advertisers - Celluloid Junkie
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DCM Upfronts: Cinema Offers Economic Edge to Advertisers - Celluloid Junkie
Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase at the flagship Odeon Luxe Leicester Square, London, playing to a full house of agencies and brand representatives. Brought forward from its usual July slot to 27th March, the event was hosted as usual by CEO Karen Stacey. The event included illuminating new research that showed just how cinema advertising is a key factor in impacting brand pricing. The op…
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