Del Monte, the 139-Year-Old Canned Fruits and Vegetables Company, Seeks Bankruptcy Protection
10 Articles
10 Articles
CHARLEBOIS: Canned and bankrupt: Why Del Monte lost the shelf war
Del Monte’s bankruptcy this week stunned many who grew up with its canned fruit cocktail, peas, and corn lining their family pantry. After 139 years, the company has filed for Chapter 11 protection in the United States. But this isn’t a canary-in-the-coalmine moment for the entire sector — it’s more a case study in how legacy brands can fall out of sync with modern market dynamics.
Del Monte, the 139-year-old canned fruits and vegetables company, seeks bankruptcy protection
Del Monte Foods, the 139-year-old company best known for its canned fruits and vegetables, is filing for bankruptcy protection as U.S. consumers increasingly bypass its products for healthier or cheaper options. Del Monte has secured $912.
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