US EditionDeli uses art to support aesthetic education in rural areas
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Deli uses art to support aesthetic education in rural areas
As a longtime favorite in school supplies for generations of Chinese families, Deli has hosted various student-focused events over the years, including painting contests, stationery festivals, and campaigns supporting gaokao. In 2024, the brand shifted its focus to teenage aesthetic education, aiming to expand its influence while promoting social responsibility. Deli revamped its long-running “Deli Cup National Children’s Painting Contest” and l…
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