US EditionDespite Signing Tom Brady from Nike, One Fatal Decision by Under Armour Turned into a Colossal $16 Billion Loss
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Despite Signing Tom Brady from Nike, One Fatal Decision by Under Armour Turned into a Colossal $16 Billion Loss
Tom Brady’s association with any brand typically spells success. As the biggest name in football this century—and arguably the greatest of all time—his presence has elevated everything from franchises to fitness regimens. But in the case of Under Armour, things didn’t go according to his plan. And it wasn’t Brady’s fault. The company’s downfall stemmed from a colossal misstep by its CEO, Kevin Plank, costing Under Armour a staggering $16 billion…
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