Digital Video is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB

Streaming Services Face Growing Pressure Over Cost, Content Availability, and Consumer Demand for Value

Another market report, this time from entertainment platform TiVo, finds that consumers are cutting back on the entertainment and streaming services spending despite consuming the same amount of content. According to the company, which has historically offered DVRs but has been expanding to streaming media players and smart TV operating systems, consumers decreased their 2024 Q4 entertainment spending nearly $20 year-over-year. In addition, the …

Cynopsis 04/29/25: Jeep tops in ad spend

Tuesday April 29, 2025 IN THE NEWS Digital video is on track to capture nearly 60% of all TV/video ad spend by 2025, according to IAB’s annual Video Ad Spend Report. Additional findings include: • Ad spend rose 18% in 2024 and is projected to grow 14% more in 2025, reaching $72B, growing two to three times faster than total media. • Small and mid-size businesses are shifting spend to CTV with self-serve platforms, moving dollars from linear TV…

IAB: Sports helped draw more advertising to connected TV platforms

(Courtesy image) Efforts by some traditional and connected television distributors to move more sports programming over to streaming services paid off in the form of higher connected TV(CTV) advertising on those platforms last year, according to a new report released by IAB this week The data was revealed in IAB’s “2025 Digital Video Ad Spend & Strategy Report: Part One” released on Monday, which showed that CTV advertising grew 16 percent over …

IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 2025

Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion

Digital Video is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB

Sports, Live Streaming Events, and Programmatic Ad Tools Fuel CTV Growth

Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB

Sports, Live Streaming Events, and Programmatic Ad Tools Fuel CTV Growth New York, NY, April 28, 2025 – A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in 2024, according to IAB’s “2025 Digital Video Ad Spend & Strategy Report: Part One.” Now in its twelfth year, the report, developed in partnersh…