Published 5 days ago • loading... • Updated 5 days ago

DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

Summary by MarTech Series

New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge a next-gen, holistic advertising solution unifying how brands reach their audiences across linear and connected TV (CTV). Built on verified, anonymized first-party data, AdvantEdge delivers advertisers high…

This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

4 Articles

All

Left

Center

Right

IT Brief Asia

Reposted by

TelcoNews Asia

Ooredoo Qatar & Hoppr trial targeted TV ads with user data

Ooredoo Qatar teams up with Hoppr to trial the HopprTV platform, enhancing personalised TV adverts using first-party data without extra infrastructure costs.

5 days ago

Read Full Article