US EditionDollar General Expands Retail Media Network With Strategic Fetch Partnership
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Dollar General Expands Retail Media Network With Strategic Fetch Partnership
The Fetch Partnership PlayDollar General is making a savvy move in the increasingly competitive retail media space by integrating its retail media network with Fetch, the popular rewards app that has gained significant traction with value-conscious consumers.The Dollar General Media Network (DGMN), which initially launched in 2018, provides CPG advertising partners with access to real-time consumer data – a valuable commodity in today’s hyper-ta…
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