US EditionEnhancing PR workflows: The evolving role of technology in modern public relations
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Enhancing PR workflows: The evolving role of technology in modern public relations
Public relations is changing more quickly than ever in the rapidly changing communications environment of today. Press releases, media lunches, and phone follow-ups are no longer the only methods used. Today's PR pros work in a world where customers want precise, quantifiable impact, platforms are fragmented, and information is instantaneous. Technology has subtly but profoundly Today's PR pros work in a world where customers want precise, quanti
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