European Rice Campaign Wraps Up a Successful Journey in the UK

European Rice Campaign Wraps Up a Successful Journey in the UK

LONDON, May 15, 2025 (GLOBE NEWSWIRE) -- The European Rice campaign is wrapping up its activities in the United Kingdom after three years of sharing stories, flavors, and traditions. What began as an effort to introduce British consumers and industry leaders to the quality and sustainability of European-grown rice has grown into a genuine connection between farmers from Europe and food lovers across the UK. Throughout this journey, the campaign …

From Paddies to Planet: Why Supporting European Rice is a Greener Choice

An EU-backed campaign is inviting UK consumers to think differently about what’s on their plates. The EUROPEAN RICE initiative, now live in the UK, promotes EU-grown rice as a nutritious and climate-conscious alternative. As environmental sustainability becomes a growing concern for shoppers, the campaign highlights how rice produced within the EU can play a meaningful role in reducing our carbon footprint through responsible agriculture. Europe…

The Environmental Case For EU Rice: How Your Food Choices Can Help The Planet

A new awareness campaign supported by the European Union is making its UK debut, encouraging consumers to reduce their environmental impact—one plate at a time—with the launch of EUROPEAN RICE. This campaign seeks to highlight the environmental and nutritional benefits of rice cultivated within the EU, and its role in promoting climate-smart agriculture. As environmental […] The post The Environmental Case for EU Rice: How Your Food Choices Can …