US EditionFacebook algorithm’s active role in climate advertisement delivery
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Facebook algorithm’s active role in climate advertisement delivery
Climate advertising on social media can shape attitudes towards climate change. Delivery algorithms, as key actors in the climate communication ecosystem, determine ad audience selection and might introduce demographic bias. Here, we present a two-part study—an observational analysis (n = 253,125) and a field experiment (M = 650)—to investigate algorithmic bias in Facebook’s climate ad dissemination. Our findings provide preliminary evidence tha…
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