Fidelity Is Priced: 9 Out of 10 Mexicans Change Brands if There Are No Benefits

Filling the gasoline tank has become the perfect example of what is happening with consumers. It doesn’t matter what brand the station is, but which one is closer, which one charges less and which gives you full liters. That logic, driven by convenience, has spread to supermarkets, pharmacies, banks, airlines. Today the Latino consumer is no longer monogamous with brands. According to EY’s study “Strategies and Loyalty Programs in Latin America …