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FIFA Doubles Down on Web3 Ambitions by Building Its Own Avalanche-Powered Blockchain

  • On May 22, FIFA launched its own Layer-1 blockchain powered by Avalanche to enhance global fan engagement and digital collectibles.
  • This initiative follows FIFA's earlier plans to migrate its NFT marketplace and digital collectibles to an EVM-compatible, scalable blockchain network.
  • FIFA partners with infrastructure provider Modex, led by CEO Francesco Abbate, to develop and maintain the FIFA Collect platform on Avalanche.
  • Abbate explained that the decision was made following a thorough evaluation of factors such as performance, security, fees, customization options, and scalability to enable distinctive digital memorabilia and engaging experiences for fans.
  • The launch indicates FIFA's sustained commitment to Web3, and Avalanche's growing role supported by new institutional funds and ecosystem upgrades.
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Coin Desk broke the news in Manila, Philippines on Thursday, May 22, 2025.
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