For Vegetarians, 'Biological Alarm' In Brain Equates Eating Meat With Eating Feces

For Vegetarians, 'Biological Alarm' In Brain Equates Eating Meat With Eating Feces

Your brain treats a bitter Brussels sprout completely differently than a perfectly cooked steak, even if you hate both equally. New research from the University of Exeter shows we use separate biological alarm systems for plants versus animals; one that says "this tastes awful" and another that screams "this will contaminate me." This may help explain why some vegetarians find the idea of eating meat so revolting, even more than just disliking t…