Frasers Group launches advertising network

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates. IAB and [...] The post Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network appeared first on ExchangeWire.com.

Frasers Group launches retail media network

Mike Ashley’s Frasers Group has today (13 May) launched ‘Elevate’, a new retail media network set to be powered by the retailer’s extensive bank of first-party data. The brand’s new offering will look to help advertisers connect with customers via what it calls “highly personalised” advertising, enabling them to target shoppers at key moments throughout the purchasing journey. The new network will see an expansion in the range of touchpoints ava…

Frasers Group launches advertising network

Drapers Frasers Group launches advertising network Frasers Group has launched retail media network Elevate, which offers advertising across its physical and digital touchpoints.The post Frasers Group launches advertising network appeared first on Drapers.

Frasers Group launches retail media network, ELEVATE, across the group’s physical and digital assets - InternetRetailing

Frasers Group has launched ELEVATE, its new retail media network that will, says the company, be one of the UK’s most comprehensive retail media offerings from a multi- category retailer. At launch, it will roll out full-funnel, across the broad inventory of Sports Direct, FLANNELS and FRASERS in the UK. This proposition reinforces the Group’s […]