US EditionFreeWheel To Boost Ad Efforts Linked To Women’s Sports | Radio & Television Business Report
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FreeWheel To Boost Ad Efforts Linked To Women’s Sports | Radio & Television Business Report
The E.W. Scripps Company is partnering with FreeWheel, Comcast’s global technology platform for television advertising, to increase advertising opportunities across women’s live sports content on ION, Scripps’ national sports and entertainment network. Through this partnership, Scripps and Freewheel aim to not only increase investment in women’s sports but also bring new advertisers to the arena. “In addition to surges in viewership across our t…
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