From Scroll to Sale: The Growing Social Commerce Industry

From Scroll to Sale: The Growing Social Commerce Industry

Direct-to-consumer shopping, where brands by-pass retailers and sell direct to customers, is becoming increasingly popular. Given the nature of marketplaces, social commerce is not as straightforward as with mainstream retailers – as it often involves peer-to-peer selling/buying options alongside bigger retailers – but it represents vast opportunities to gain exposure, and might be on the brink of changing how we shop online. What is social comm…