From the physical shop to e-commerce: the silent revolution driving the success of traditional businesses

Data-rich, poor-to-know: Traditional companies and the challenge of digital transformation HugoHardy Mar 06/05/2025 - 11:46 Content In a world where data are omnipresent, traditional companies, often referred to as 'brick and mortar', find themselves facing a major challenge: how to transform an abundance of customer data into knowledge and then concrete actions? These companies, generally established before the modern digital age, have long bui…

According to data from the National Commission on Markets and Competition (CNMC), in the second quarter of 2024 more than 422 million online sales operations were registered, consolidating an unstoppable trend. In addition, different reports point to e-commerce representing more than 20% of all global retail sales in 2025. Digitization is not only an opportunity, but a survival strategy. But how can a lifelong business, forged in direct contact …