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I Tried Fujifilm's Adorable New X Half Camera and It's a Pocketful of Fun

  • Fujifilm announced the X half digital camera on May 22, 2025, in New York, presenting a compact, stylish device blending analog and digital features.
  • The announcement followed speculation about its design, with Fujifilm aiming to merge the immersive analog shooting experience with modern digital ease.
  • The X half features a 1-inch vertically oriented 18MP sensor, a fixed 10.8mm f/2.8 lens offering a 32mm equivalent focal length, and film-inspired controls including a Frame Advance Lever and Film Camera mode.
  • Priced at $849 and available for pre-order with shipping expected mid- or late-June, the camera delivers 3:4 stills, vertical video at 1080 by 1440 resolution, and connectivity with INSTAX printers for immediate sharing.
  • The X half aims to offer a fun, immersive photography experience tailored for casual snapshots and sharing, but its video quality is basic, and it may not suit those expecting high-end digital features.
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Benzinga broke the news in New York, United States on Thursday, May 22, 2025.
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