Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty

Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty

STAMFORD, Conn.--(BUSINESS WIRE)--May 14, 2025-

Gartner Marketing survey finds more consumers to buy 'American made'

STAMFORD, Conn. — Forty-seven percent of consumers expect to buy more American-made products this year, according to a survey by Gartner.A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% …