Google begins testing AI-powered travel ads on search engines

Google has begun taking its first steps toward monetizing AI-generated results by placing travel-related ads on search engines operated by startups. This pilot, which is being conducted outside of its own platforms like Gemini, marks a milestone in the tech giant's advertising strategy. Through its AdSense for Search program, Google allows generative search engines like iAsk to integrate sponsored links from major travel brands into their respon…