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Google One Hits 150 Million Subscribers - Looks Like We're Willing to Pay for AI After All

  • Alphabet's Google One subscription service surpassed 150 million global subscribers by May 2025, reflecting continued growth since February 2024.
  • This growth follows the launch of a $19.99 monthly AI-enhanced plan in February 2024, marking Alphabet's strategy to diversify revenue beyond advertising.
  • Google One bundles cloud storage, AI tools, and ecosystem perks, appealing mainly to users deeply integrated with Google products like Android and Gmail.
  • VP Shimrit Ben-Yair revealed that the premium AI subscription has attracted millions of users, while CEO Sundar Pichai indicated that the company plans to prioritize growth in the subscription area moving forward.
  • This subscriber increase suggests user willingness to pay for AI features despite broader public skepticism, offering Alphabet a revenue cushion amid rising AI competition.
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tech360tv broke the news in on Friday, May 16, 2025.
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