Google Search Impressions Up 49%, Clicks Down 30% as AI Overviews Favor Depth, Bury Top-Ranked Sites

Google CEO Sundar Pichai Explains Why Google Search Won’t Be Disrupted By AI

There are plenty of concerns around how Google Search will be impacted with users often turning straight to AI systems to get their... The post Google CEO Sundar Pichai Explains Why Google Search Won’t Be Disrupted By AI appeared first on OfficeChai.

Google’s AI Overviews are rewriting the rules — and erasing the lifeblood of websites

How AI Overviews change the search experience Search engines have long been the gateway to the vast information on the web, sending users to websites where they could explore, learn, and engage. But recent changes with Google Search’s AI Overviews are quietly shifting this landscape—and not in favor of content creators. These AI-generated summaries now […] The post Google’s AI Overviews are rewriting the rules — and erasing the lifeblood of webs…

Google Search Impressions Up 49%, Clicks Down 30% as AI Overviews Favor Depth, Bury Top-Ranked Sites

Google’s search traffic is up, but users aren’t landing on websites.Twelve months after Google embedded its AI-generated Overviews into search results, the system is pulling in more eyeballs but pushing fewer of them through. According to BrightEdge data, search impressions have jumped by 49% year-over-year. Click-through rates? Down by 30%.That’s not a dip. That’s a fracture.AI Overviews, introduced in May 2024, now crowd the top of many search…