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Cue: Apple will add AI search in mobile Safari, challenging Google

  • On Wednesday, Eddy Cue, Apple’s senior vice president of services, testified about Apple exploring AI-powered search integration in Safari amid the DOJ’s lawsuit against Google.
  • The DOJ lawsuit concerns a $20 billion deal making Google the default search engine on Safari, while Apple is now considering alternatives due to shifts in user search behavior.
  • Cue revealed Apple is negotiating with AI start-ups like Perplexity and OpenAI to add AI engines to Safari and expects users will choose among different AI search options.
  • Following Cue's statements, Alphabet’s shares tumbled over 7%, reflecting market concerns about AI disrupting Google’s search dominance and the lucrative default search deal.
  • Apple’s AI search integration suggests a challenge to Google’s position, though Cue acknowledged AI services need improvement and may not become Safari’s default immediately.
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Quartz broke the news in United States on Wednesday, May 7, 2025.
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