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Google’s unleashes ‘A.I. Mode’ in the next phase of its journey to change search

  • On Tuesday, Google launched its new AI mode in the U.S., advancing a year-long transformation of its search engine near Mountain View, California.
  • This rollout follows a limited two-and-a-half-month test and builds on earlier AI introductions like conversational summaries called AI overviews.
  • AI mode enables conversational, expert-like interactions on diverse topics and integrates Google’s Gemini 2.5 AI model, while upcoming features include ticket buying and live video searches.
  • In the year leading up to March 2025, Google attracted an average of 136 billion visits per month—34 times the 4 billion monthly visits recorded by ChatGPT—while clickthrough rates from Google’s search results fell by nearly 30% as users increasingly preferred AI-generated summaries, according to BrightEdge.
  • The launch reflects Google’s confidence AI mode will strengthen its search dominance despite legal challenges and competition from AI alternatives like ChatGPT and Perplexity.
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Ads pressured to evolve as AI changes Google search

As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its profit-pumping advertising engine.

·Calhoun, United States
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Barron's broke the news in New York, United States on Tuesday, May 20, 2025.
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