GORGIE Raises $24.5M for its Energy Drinks for the Wellness Generation – AlleyWatch

Energy drinks, also known as energy, are commonly consumed products to increase alertness, improve physical performance or combat fatigue. However, consumption of these drinks can have significant effects on the heart. Among the possible effects are increased heart frequency, arrhythmias, arterial hypertension, so-called “heart syndrome” and even more severe cardiovascular complications. These effects are more frequent when consumption is excess…

GORGIE Raises $24.5M for its Energy Drinks for the Wellness Generation – AlleyWatch

In a $20B energy drink industry dominated by legacy brands targeting athletic performance, consumers are increasingly seeking products that blend functional benefits with wellness and lifestyle appeal. With only a handful of options meeting stringent health standards at retailers like Whole Foods, there’s a clear gap for an energy solution that doesn’t compromise on ingredients or brand experience. GORGIE is disrupting this space as a community-…