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Paul Mescal Oozes Sleek Sophistication at Gucci Event in Florence

  • Gucci hosted its Cruise 2026 runway show on May 15, 2025, in Florence, Italy, the brand's birthplace and home to the Gucci Archive.
  • This event marked the final Gucci Cruise collection designed by the in-house team after Sabato De Sarno's February exit and before Demna Gvasalia arrives as creative director.
  • The show took place in the 15th century Palazzo Settimanni, showcasing maximalist designs inspired by Gucci's archives, including faux fur coats and pussy bow blouses.
  • Gucci emphasized its Florentine heritage by debuting the Gucci Giglio bag, named after Florence's lily symbol, which became available immediately after the show.
  • The event reaffirmed Gucci's deep connection to Florence and signals a transition period for the brand as it seeks renewed growth under new creative leadership.
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WWD broke the news in United States on Thursday, May 15, 2025.
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