Paul Mescal Oozes Sleek Sophistication at Gucci Event in Florence
- Gucci hosted its Cruise 2026 runway show on May 15, 2025, in Florence, Italy, the brand's birthplace and home to the Gucci Archive.
- This event marked the final Gucci Cruise collection designed by the in-house team after Sabato De Sarno's February exit and before Demna Gvasalia arrives as creative director.
- The show took place in the 15th century Palazzo Settimanni, showcasing maximalist designs inspired by Gucci's archives, including faux fur coats and pussy bow blouses.
- Gucci emphasized its Florentine heritage by debuting the Gucci Giglio bag, named after Florence's lily symbol, which became available immediately after the show.
- The event reaffirmed Gucci's deep connection to Florence and signals a transition period for the brand as it seeks renewed growth under new creative leadership.
15 Articles
15 Articles
Homecoming: For Cruise 2026, Gucci Makes A Grand Return To Its Birthplace
Gucci Cruise 2026 / All images: supplied Under the hazy glow of a Florentine evening, Gucci returned to its birthplace for Cruise 2026—a poetic homecoming staged within the storied walls of Palazzo Settimanni. Here, in the heart of the Renaissance, the House unveiled a collection exploring memory and motion: a sartorial journey through time, archive and imagination. Florence—where Gucci was founded in 1921 by Guccio Gucci—is no mere stop on the …
Gucci Opened Its Archive in Florence for Resort 2026
Photo by Alessandro Levati/Getty Images for GucciImagine a runway show overlooking the mountains of Lake Como, Italian standards twinkling in the background of an al fresco café. That was the vibe when Chanel presented its resort 2026 collection at the lakeside hotel Villa d’Este in late April—a moment that felt like the epitome of “resort” and all that word encompasses, both sartorially and atmospherically speaking. Months from Matthieu Blazy’s…
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