Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson – Field proves brands with distinctive assets can drive results in just 1.5 seconds

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds – Marketing Communication News

85% of digital ads receive less than 2.5 seconds of active attention – but new research shows those fleeting moments can still deliver For the first time, VCCP Media’s global study proves that ads can drive memory in just 1.5 seconds – if distinctive brand assets are integrated Brands are imposing a self-inflicted ‘distinctive asset tariff’, wasting up to 66p in every £1 spent on digital ads – equating to £66bn in lost value globally each year VC

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson – Field proves brands with distinctive assets can drive results in just 1.5 seconds

85% of digital ads receive less than 2.5 seconds of active attention – but new research shows those fleeting moments can still deliver For the first time, VCCP Media’s global study proves that ads can drive memory in just 1.5 seconds – if distinctive brand assets are integrated Brands are imposing a self-inflicted ‘distinctive asset tariff’, wasting up to 66p in every £1 spent on digital ads – equating to £66bn in lost value globally each year L…