Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal

Hailey Bieber reached a multimillion dollar deal. The entrepreneur, daughter of actor Stephen Baldwin and wife of singer Justin Bieber, has just set a precedent in the world of beauty, where brands commanded by celebrities seem to be on the rise. The 28-year-old girl has just sold her company, called Rhode (which is her second name), for a billion dollars. However, she will take a much smaller percentage of that money, not being the only owner.T…

Battle of the Broadway Divas, e.l.f. Buys Rhode, and Nora Went to the Cowboy Carter Tour - The Ringer

The divas are diva-ing! Jodi and Nora start out with a recap of Nora’s experience at the Cowboy Carter Tour in New Jersey, which famously had a tremendous amount of rain and a gender reveal), and go through some fake-sounding real-life headlines sent in by listeners. Then, they dig into The New Yorker’s feature interview with Broadway legend Patti Lupone and her feud with everyone and everything around her, notably including two other Broadway l…

Hailey Bieber enters the billionaires' club while her husband risks financial collapse. Rhode, the cosmetics brand she founded in 2022, was sold to e.l.f. Beauty for a record figure: a $1 billion deal, with $800 million immediately, in cash and shares, and a possible bonus of another 200 million linked to growth in the next three years. "When I launched @rhode in 2022, I always had big dreams for the company and the most important thing for me i…

E.l.f. Soars After $1 Billion Pow(d)er Move to buy Hailey Bieber’s Rhode

Haley Bieber has the face that launched a thousand beauty trends — from latte makeup to glazed donut skin and other looks that sound like they’re straight off a Starbucks menu. A few years ago, Bieber began using her star power for her own brand, Rhode. E.l.f. Beauty’s stock jumped 24% yesterday after the company announced it would acquire Bieber’s skincare and makeup startup in a $1 billion deal consisting of $600 million in cash and $200 milli…

Hailey Bieber rockets to billionaire status with Rhode

Hailey Bieber has just shaken up the beauty world—and her bank account in a move that’s sending shockwaves. Bieber’s skincare brand, Rhode, has been snapped up by cosmetics powerhouse E.l.f. Beauty for a jaw-dropping R18 billion. HAILEY BIEBER AND RHODE Hailey Bieber, only three years into her beauty business journey, isn’t stepping aside. Instead, she’s stepping up. “From day one, my vision for Rhode has been to make essential skin care and hyb…

The Billion-Dollar Power Of Quiet Femininity: How Hailey Bieber Built Rhode

Hailey Bieber just pulled off what every skincare-obsessed girlie dreams of: she launched a brand in her wife era and flipped it for a billion dollars. This week, E.l.f. Beauty announced it was acquiring Rhode—Bieber’s minimalistic, dewy-skin-for-days brand—in a deal valued up to $1 billion. Yes, you read that right. E.l.f., best known for selling affordable but tried-and-true cosmetics, went high-end for its biggest acquisition yet, betting big…