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Harry and Meghan call for stronger social media protections for children

  • On April 24, 2025, Sandy Hook Promise shared survey results from Newtown, Conn., indicating that most young boys are regularly exposed to sexualized firearm advertisements online.
  • This survey addresses increasing public concern about gun-related incidents affecting young people’s well-being, driving an investigation into their exposure to firearm advertisements.
  • The research found 54% of boys ages 10-17 see sexually charged gun content weekly, with 38% clicking ads and 32% following firearm-promoting influencers.
  • Nicole Hockley stated that the firearm industry targets boys by promoting guns through imagery and messaging that emphasize aggression and sexuality, exploiting their vulnerabilities and perceptions of masculinity.
  • Sandy Hook Promise calls on families, technology firms, and government officials to address social media gaps that enable firearm advertising to minors and enhance safeguarding measures.
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Vogue broke the news in on Wednesday, April 23, 2025.
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