Travel and tourism marketers are 'keeping a pulse' on declining visits, and tweaking messaging in a chaotic climate

California is No. 1 state for tourism, but may be hit by 'Trump Slump,' Newsom says

California sees this year's slowdown, especially from Canadian snowbirds, as a result of aggressive Trump tariffs and uncertain economic times.

Sharp decline in international tourism to U.S. amid political tensions, tougher border controls

The U.S. tourism industry had been banking on a good year after the number of international visitors to the U.S. jumped in 2024. But as CBS News' Elise Preston reports, tourists have changed their plans.

Travel and tourism marketers are 'keeping a pulse' on declining visits, and tweaking messaging in a chaotic climate

Marketers who are reliant on international travel are delaying bigger budget outlays, and reworking their audience strategies to manage the current economic climate.

Europeans still traveling to the United States

For the New York Times, Josh Holder, Niraj Chokshi, and Samuel Granados use a step chart, with arrivals in 2024 and 2025, to show why the decline in European travel to the U.S. might not be as dramatic as previously reported. International arrivals did drop more than 10 percent in March compared with last year, but this was largely because Easter fell unusually late this year, pushing back a popular travel window for European tourists. More rece…

Tourism to Las Vegas down amid wider downturn in international travel to US

Las Vegas has lost almost eight per cent of its visitors in the space of one month, according to new figures released by the Las Vegas Convention and Visitors Authority (LVCVA). The neon city received just 3.39 million guests in March, compared with 3.68 million in February, plummeting 7.8%. Accommodation data showed a fall too, with midweek occupancy down by 2.4%  Hotels were only 82.9% full in March, as opposed to 85.3% in March 2024.  Those c…

Has international travel to the U.S. really collapsed?

But despite some ominous signs, a close look at the data shows that travel to the United States is largely holding up — at least so far. Nearly as many foreign travelers have arrived at American airports this year than during the same period last year, according to an analysis by The New York Times […]