US EditionHas music hit peak fandom? [MIDiA's Mark Mulligan]
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Has music hit peak fandom? [MIDiA's Mark Mulligan]
"(You) cannot harvest fandom if you are not also nurturing it," writes MIDiA's Mark Mulligan. Superfans are seen as music's financial lifeline, but 2024 showed signs they’re being stretched to the limit. Have we hit peak fandom? The post Has music hit peak fandom? [MIDiA’s Mark Mulligan] appeared first on Hypebot.
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