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Head of NRL’s biggest media critic named boss of Perth Bears

  • Anthony De Ceglie, editor-in-chief of Seven West Media, has been named the first chief executive of the NRL’s newly established Perth Bears franchise, set to launch in 2027.
  • This appointment follows significant criticism from Seven West Media of the NRL’s expansion into Western Australia and a recent $65 million deal signed by WA Premier Roger Cook to support the team.
  • De Ceglie previously led major news programs at Seven, and his local connections and leadership are viewed as assets to establish rugby league in a market dominated by AFL.
  • Peter V'landys, chairman of the ARL Commission, commended De Ceglie as a highly effective leader and emphasized that his appointment marks a significant advancement for rugby league in Western Australia.
  • De Ceglie’s role highlights the NRL's commitment to growing rugby league in Perth despite expected challenges, including media bias and a limited fan base compared to AFL's presence.
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Australian Financial Review broke the news in Sydney, Australia on Thursday, May 15, 2025.
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