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Hidden Pigeon Company Spreads Its Wings with Expanded Licensing

Summary by The Toy Book
The Pigeon may not be driving the bus, but he’s getting around town.  Hidden Pigeon Company (HPC), the licensing and entertainment venture dedicated to keeping the feathered friend out of the driving seat — and co-founded by author and illustrator Mo Willems, RedBird Capital Partners, and Stampede Ventures — has signed 22 licensing agreements for its character brands ahead of next week’s Licensing Expo. Expect to see The Pigeon, Knuffle Bunny,…
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The Toy Book broke the news in on Friday, May 16, 2025.
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