US EditionHow Contextual Targeting Impacts Programmatic and Indirect Sales
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How Contextual Targeting Impacts Programmatic and Indirect Sales
The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact registering in the ad-supported streaming ecosystem? TVREV's Alan Wolk, Fremantle's Laura Florence, Philo's Aulden Kaye Yi, Roku's Charlie Goodman, and Vevo's Melissa Sofo offer their perspectives in a clip from the latest Streaming Media Connect 2025.
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