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Zara Taps Steven Meisel and 50 Iconic Models (Cindy! Christy! Naomi! Linda! Twiggy!) for Shoppable Anniversary Campaign

Zara marked its 50th anniversary on May 9, 2025, with a campaign film by Steven Meisel featuring 50 iconic models in New York.
The campaign honors Zara’s five decades of creativity and growth since its first 1975 store opening in A Coruña, Spain, by founder Amancio Ortega.
The film features iconic supermodels from the fashion world showcasing monochrome outfits drawn from a 128-piece Zara collection.
Marta Ortega Pérez, Inditex’s non-executive chair and Ortega’s daughter, called the film “an expression of creative freedom” and the collection ranges from $25.90 to $459.
This campaign reinforces Zara’s global fashion influence with 5,815 stores and online service in 214 markets, celebrating the brand’s enduring appeal and team creativity.

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The Hollywood Reporter

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Zara Taps Steven Meisel and 50 Iconic Models (Cindy! Christy! Naomi! Linda! Twiggy!) for Shoppable Anniversary Campaign

The Spanish fast fashion brand celebrates its 50th birthday with a limited-edition capsule of monochromatic wardrobe essentials for $26 to $459.

9 days ago·Los Angeles, United States

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The Independent

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Naomi Campbell, Twiggy, Cindy Crawford and more star in Zara’s 50th birthday video

The star-studded video features 50 models wearing the label’s new anniversary collection.

9 days ago·London, United Kingdom

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Harpers Bazaar

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Zara Celebrates 50 Years With the World’s Top Models

Linda Evangelista, Naomi Campbell, Christy Turlington, and many more come together to celebrate the brand’s birthday, plus a new capsule collection featuring tailored suiting, sleek footwear, and elevated basics.

9 days ago

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Israel Hayom

From a small store in Spain to an empire: Zara celebrates 50 years

With a new campaign by superstar photographer Steven Meisel, 50 top models, and a celebratory collection, the fashion giant is celebrating its anniversary - and it looks like it's here to stay.

8 days ago

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elle.mx

Zara celebrates 50 years with a campaign with 50 iconic models

On May 9, 1975, Amancio Ortega opened in Calle Juan Flórez de La Coruña, Spain, the first Zara store. At that time, his company, called the GOA Confections, had been producing garments for a little more than a decade. Since 1963, dedicated to textile making and distribution, the first Zara store marked a before and after for the business, which over the years, impacted the whole world. To celebrate Zara’s 50 years, Steven Meisel led and captured…

9 days ago

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theFashionSpot

Linda! Natasha! Alek! Steven Meisel Captures 50 of Fashion's Finest for the Zara 50th Anniversary Campaign

IMAGE | HARPERSBAZAAR.COM You might not even need reminding that the partnership between Steven Meisel and Zara has been a match made in absolute fashion heaven. Season after season, campaign after campaign, we have been in constant awe since 2017. In 2023, Zara and the legendary American lensman even teamed up for an exclusive collaboration, and the accompanying campaign featured the absolute who’s who of the modeling world. Therefore, it is no…

9 days ago

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