US EditionHow One Library Marketer Played an April Fools’ Prank On Her Community… and Got Incredible Reach on Social Media!
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How One Library Marketer Played an April Fools’ Prank On Her Community… and Got Incredible Reach on Social Media!
Photo courtesy Cincinnati and Hamilton County Public Library When Siobhan Egan was a teenager, she kept a big secret in the trunk of her car. “After I got my driver’s license, I used to drive around to all the local libraries and hit up their Friends book sales,” explains Siobhan. “I would buy tons of books and store them in the trunk of my car because I didn’t want my parents to know I was spending all my money on books.” “I got away with it fo…
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